Charactir
Art

3D

A pink neon sentence written up the face of an apartment block, and one window that has not been told.

A brick apartment block photographed from street level at night, receding steeply to a vanishing point at the top. The words "Be an INDIVIDUAL" run up the facade in enormous pink neon handwriting, washing the brick magenta. A pink full moon sits in the teal sky at the top left. One window low on the right is lit cyan and yellow, with flowers in a window box, the only part of the building not tinted by the neon.

Listen to your soul and be that individual. Be true to yourself even when the crowd seems to be going in a different direction.

The building is the argument. Every window is the same window, the perspective is exaggerated until the block has no top, and a neon sign large enough to be read from orbit is telling everyone in it to be an individual, which is a slogan doing the opposite of what it says.

Then there is one window that has not complied. It is lit in the wrong colours, it has flowers in it, and it is the only surface in the frame the neon has not managed to turn pink. It is small on purpose. Made in Blender.